Crownler: an SEO and GEO SaaS that draws your website as a realm

The starting point

Netlinks runs SEO for dozens of companies and kept seeing the same mistake: picking the wrong fight. Keywords with volume the site will never reach, top-of-funnel content that does not sell, forgotten internal links. Market tools show numbers, but they do not show the site as a whole.

The group decided to build its own product, with the same logic as OnWeb: software that becomes an asset the company owns. The result is a SaaS sold by module to companies, consultancies and agencies.

The whole site on a map

A proprietary crawler reads every page, the links inside the body text and Search Console data. Crownler groups pages by topic into districts and draws each one as a village. Citadels are the pages that lead a topic; wastelands are pages no internal link reaches.

On the project home, the summary shows what matters: how many pages exist, how many are isolated, how clicks, impressions and average position did over the last 28 days and what competitors published.

Google and AI answers in the same report

Reports combine Search Console, Google Analytics and the brand's presence in AI answers (known as GEO, generative engine optimization). The technical audit runs on batches of pages and flags severity and fixes. The Sentinel alerts when a competitor publishes, and Campaigns organize the month's plan on top of the map itself.

A content factory with more than one AI model

The Content module organizes pillars and satellites for each topic and produces articles in six phases: context, intelligence, architecture, production, AI detector and approval. Two different AIs write versions of the same text, the editor compares them side by side, adjusts by hand and picks one. Publishing to the client's WordPress takes one click.

Sold by module, open to AI agents

Each tool is a module with its own price, enabled or not per workspace. Locked modules stay visible in the menu as a showcase. Agencies use their own brand (white label) in client deliverables.

Crownler was also built to be used by other AIs. It has a documented API and an MCP server, the protocol assistants such as Claude use to call tools. A marketing manager asks their assistant what went up on Google this week and gets the data ready from Crownler, without burning thousands of tokens redoing the analysis.

What Crownler shows

Crownler is the clearest example that OnWeb builds products, not just projects. It has plans, modules, per-person permissions, daily automated routines, four languages, white label and AI agent integration, running in production on Google Cloud.

It is the same engineering OnWeb brings to companies that want to turn an internal process into a platform, for their own use or to sell.

Frequently asked questions